The School Sales Club

A private membership community for anyone selling into schools and Multi-Academy Trusts who wants to generate more leads, win more deals, and grow revenue faster.

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Is this community right for you?

“Jay has been a game-changer for us. We're reaching schools more effectively than ever before.”

Greg Sanderson, Smart Schools Council Founder

You want to grow your company faster

You're looking for how to generate more leads and make more school sales. You're ambitious.

You want to work smarter, not just harder

You want to find a competitive edge - maybe to beat out your competition or maybe because you don't have big marketing budgets.

You want to learn how AI tools can be used when selling to schools

You're interested in AI tools and want to implement more of them into your processes to improve sales and marketing.

You want new things to try and test in your business fast

You're familiar with the traditional marketing routes. Now you're looking for new, faster ways to reach schools that you can try this week.

Built from real experience and results

Who's teaching this?

Hi, I'm Jay 👋. I've spent my career building companies that sell into schools and Trusts.

I built my first company, LearnMaker, when I was 27, forming partnerships with Apple, Google, and the DfE to support over 1,000 schools. Later I built and exited EdTech Impact, Europe's largest education technology marketplace.

Today I run School SCR, bootstrapping it from scratch to win some of the largest Multi-Academy Trusts and support hundreds of schools. All achieved with an agentic team (AI agents instead of employees).

I love supporting impactful EdTech companies, and along the journey I've worked with many great products and teams including; Arbor Education, Bedrock Learning, Chalkie AI, Eco Printers, Flash Academy, Knowledge Motion, Mable Therapy, Now Press Play, Propello + many more.

As a serial founder, I know the reality of needing to grow your revenue when you don't have a big marketing budget.

I won't be giving you generic guidance like "book more tradeshows" or "work with cold email agencies". If you're here, then you've likely tried them already with limited success.

Instead, I'll teach you the tactics, tools, and AI systems that I'm using to get real results.

"Within a month of working with Jay, he helped us increase annual revenues by 20%"

Robert Pokorny - Founder / Scheme Support

What’s included

Monthly Masterclasses

Monthly deep dive session into the strategies, tactics and tools that will increase your lead generation and new sales revenue.

Expert Guidance

Working with Jay, you get access to nearly 2 decades of school sales experience at the highest growth school EdTech companies.

Fortnightly Q&A / Support

Live, hands on support with Jay every 2 weeks over video call. Your chance to ask questions, get feedback, and gain insights.

AI Tools and Tricks

Access to the latest AI tools and tricks that Jay is using to marketing and sell into schools with. Remove the guess work. Use what works.

Unique Marketing Ideas

Each month you'll receive unique marketing ideas specific to your company to try. Never be out of ideas again!

Private Community

Join a private community of other motivated, ambitious individuals. Learn from one another and share best practice.

Always Outcome Focused

Running my own businesses, I know how important it is to get real results.

We skip the theory here - all guidance is shaped around 3 key outcomes:

To generate more marketing leads

To win more school (and MAT) deals

To grow your business faster

"We’re seeing real results from working with Jay. His expertise and insight has been a real support in helping us navigate a new product launch."

Michelle Groves - CEO / DaCapo Music

Live Masterclasses

Autumn Term Schedule

Sept: AI Marketing that Cuts Through the Noise

In the back-to-school period, teachers receive a tidal wave of marketing at a time when they've never been busier. In this masterclass, we'll look at how you can use AI tools to create high quality content that is unique to your company and valuable to your audience. You'll cut through the noise to generate higher quality leads.

Oct: Agentic AI School Sales Agents

Together we'll be build an agentic sales agent to automate outreach to your school leads, personalising each message to your solution and making it unique for their school. Think of it like having an army of great sales people at your disposal, only it costs just £19.99 per month.

Nov: Multi-Academy Trust Targeting

Everyone wants to sell into Trusts but with over 1,100 to choose from, knowing where to start can be a challenger. Not only do Trusts comes in all shapes and sizes, but understanding central team buying processes can be a confusing process. What works in one Trust, often doesn't work in the next. In this Masterclass, you'll learn how to identify your first 100 Trusts as well as the tactics and tools to effectively outreach to them.

+ many more to come

Frequently Asked Questions

Do I need to be technical? I don't know how to use AI!

You don't need any training or prior knowledge. I use Claude (the same principles apply to other LLM platforms) and I'll walk you through getting started from scratch through to automating impactful processes.

Do I need to integrate AI into my existing business systems or share data with it?

Not at all. The processes and systems I'll show you can be used standalone without the need to connect to anything in your business. If you choose, you can integrate things further but that's totally your call.

Is this only for software companies?

No. This is for anyone selling into schools and Trusts. The tools and tactics I teach work for any product or service.

"Working with Jay has been a game-changer for us. He's made a real difference in how we connect with our audience. We're reaching schools more effectively than ever before."