Selling to Multi-Academy Trusts in 2023 Event
90-minute webinar to help you to build a MAT strategy that really works
Jay Ashcroft
September 19, 2023
By 2030, the Department for Education has set the goal that every school in the UK will be part of a Trust.
As of the last year, 10,176 school (42%) of all English schools are now part of Trust.
The DfE’s target looks far off, but the trajectory is clear - MATs are only going to grow in power and influence so there's never been a better time to develop a MAT strategy for your business.
👉 If you’d like to go straight to the events page and get your ticket, click here
The Growing Influence of MATs
EFF Data 2022
The chart shows the growth and influence of larger MATs (10+ schools), who with them bring more experienced centralised teams with better procurement practices.
In 2018, just 8% of Academies were in a 10+ school MAT while today, 20% are. That’s 2,040 schools.
Another key factor is that the average Multi-Academy Trust will hit 8 schools this year, giving central teams the resources and direction to invest in centralised procurement (either directly, or indirectly)
EFF Data 2022
Despite the clear direction of the English education system, there remains surprisingly little best practice around how to marketing to and sell to Multi-Academy Trusts.
Email suppliers continue to sell email lists despite poor ROI performance. Tradeshows continue to sell sponsorships and exhibition space, despite the little interest Trust central teams have in attending.
🎟 Your Invite: Selling to Multi-Academy Trusts Webinar 10th October
I’m hosting a 90 minute webinar in which I’ll be giving you a crash course on selling to Trusts based on my 14 years working with them.
💰 My Guarantee: If you don’t learn something new and valuable from this event, I will give you a 60 minute consultation session worth £99 free of charge.
Agenda:
The 3 things companies get wrong about selling to MATs
The 5 categories of product MATs are looking for
How to evolve your sales process to maximise MAT opportunities
Proven strategies to sell to MATs
How to identify and target the right Trusts for your product
Q & A
My Background:
Since 2010 I’ve been working with and selling to the largest Trusts including United Learning, AET, E-Act as well as hundreds of smaller ones. In addition to this I’ve worked extensively on the education side of the fence too, spending 3 years with the DfE as a Specialist Advisor to the Academies Programme and as a Chief Operating Officer to Advanced Trust (now brokered into a larger Trust)
Highlights include:
Cofounder at LearnMaker, working with United Learning, E-Act, Reach2, AET and many other large Trusts from 2010.
Specialist Advisor to Department for Education on the Academies Programme, working to scale the Trust programme.
Growth Manager at Arbor Education, scaling from 4 to 350 Trusts (as of last year) and becoming the market leader in the MAT category
Chief Operating Officer at Advanced Learning Trust, working inside the system and understanding the lesser seen challenges and politics
Cofounder EdTech Impact, gaining unique insight into the procurement habits of thousands of schools and hundreds of TrustsGet Your Ticket Today
Since 2019, I’ve consulted with more than 20 EdTech companies
There are early bird tickets available at 25% off but be quick as there are only a limited number.
Hope to see you there!
Jay
