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Jay Ashcroft

The EdTech Forum

with Jay Ashcroft

Welcome to The EdTech Forum, where I share how to build repeatable, sustainable growth in education sales, where buyers are cautious, cycles are long, and trust matters.

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MUST READ
ABOUT 9 HOURS AGO • 6 MIN READ

Every EdTech must have a B2C offering

Why every EdTech needs to have a B2C offering Last month I finished up a project supporting Chalkie AI to sell into MATs and US school districts and it really got me thinking on what the future of EdTech sales looks like. If you're not familiar with Chalkie AI, it generates curriculum aligned lesson presentations and activity sheets. It's an amazing platform which is why one of the reasons it's the fastest growing EdTech in Europe. Over the past 15 years, I've built 3 of my own EdTech...

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Marketing Channels Ranked! 25/26 Review

23 DAYS AGO • 4 MIN READ

From Product Pitch to Strategic Value: How to Win MAT Engagement

6 MONTHS AGO • 5 MIN READ

The best performing marketing channels to sell to schools

6 MONTHS AGO • 2 MIN READ

The buyer has moved. Has your pitch?

6 MONTHS AGO • 2 MIN READ

My favourite AI tool for selling to MATs

6 MONTHS AGO • 1 MIN READ

The fog of AI hype

7 MONTHS AGO • 3 MIN READ

Selling to schools is now a trust problem

7 MONTHS AGO • 5 MIN READ

My 3 biggest EdTech learnings of last 18 months

7 MONTHS AGO • 3 MIN READ

The downside of transformational products

OVER 2 YEARS AGO • 3 MIN READ
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