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Jay Ashcroft

The EdTech Forum

with Jay Ashcroft

Welcome to The EdTech Forum, where I share how to build repeatable, sustainable growth in education sales, where buyers are cautious, cycles are long, and trust matters.

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MUST READ
5 MONTHS AGO • 5 MIN READ

From Product Pitch to Strategic Value: How to Win MAT Engagement

Book a Meeting / Share this Newsletter / Connect on LinkedIn From Product Pitch to Strategic Value: How Suppliers Win MAT Engagement There have been some great responses to last week's call for feedback on selling to schools / MATs. If you haven't responded, do take 5 minutes and share your experiences anonymously. The more data we get, the more accurate the findings. I'll write these up and share them at the end of the month. A recurring theme that has come up is around how it’s getting much...

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The best performing marketing channels to sell to schools

5 MONTHS AGO • 2 MIN READ

The buyer has moved. Has your pitch?

5 MONTHS AGO • 2 MIN READ

My favourite AI tool for selling to MATs

6 MONTHS AGO • 1 MIN READ

The fog of AI hype

6 MONTHS AGO • 3 MIN READ

Selling to schools is now a trust problem

6 MONTHS AGO • 5 MIN READ

My 3 biggest EdTech learnings of last 18 months

6 MONTHS AGO • 3 MIN READ
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