The EdTech Forum

Book a Meeting / Share this Newsletter / Connect on LinkedIn My favourite AI tool for selling to MATs It's been a whirlwind week, from pitching at investment dinners in London through to onboarding new MATs at School SCR. Busy, but very good. Getting down to London is nice and I got to catch up with some fellow EdTech owners / founders. We got to trading sales and marketing tips - what is and isn't working. AI tools came up - everyone is using one of Chat, Claude, of Gemini these days, but...

Book a Meeting / Share this Newsletter / Connect on LinkedIn The fog of AI hype If you’ve just come back from BETT Show, chances are you're recovering from an AI enable daze... AI tutors.AI marking.AI lesson planning.AI copilots for everything. It's a lot. A lot of AI and you're probably feeling a mix of: quietly excited deeply sceptical or slightly overwhelmed and unsure what’s actually real The fog of another technological hype cycle is fast descending... Now I love AI. Not just a little. I...

Selling to schools is now a trust problem With BETT Show upon us, it's that marker of the school sales year when everyone reflects on revenue. If you're exhibiting, ROI is probably on your mind. It's becoming more of a mountain to climb each year. If you're not, FOMO might be creeping in. "What if we had a stand at BETT, surely we'd make hundreds of sales." Whatever school sales related thoughts are circling you at this moment, I'm here to share how I'm seeing the market changing and what I...

The EdTech Forum I last wrote here 18 months ago. It was my final week of living in Tokyo, something that now seems like a distant memory. That transition wasn't just a new chapter. It felt like a whole new book. I was returning to Liverpool after 14 years away. Embarking on a new startup, School SCR. My first baby on the way. It has been an intense 18 months, and writing here is something I've really missed. My little boy is already 15 months old, walking around, and on the cusp of his first...